About us

Freelance Marketing Manager

Research shows that Women, LGBTQ+ and non-binary people are less likely to apply for jobs unless they meet 100% of the criteria. Whereas CIS men often apply when they meet only 60% of the qualifications. This behaviour gap is driven by self-doubt, fear of rejection, and a tendency to treat job requirements as mandatory rather than aspirational.

If you meet 50% of the criteria, please still apply. Let's close the opportunity gap.

Job Title: Freelance Marketing Manager

Location: Scotland, Cymru, Eire or Berlin/Remote

Job Type: Project-Based.

Applications closed: 30th April 2026

Start Date: 15th May 2026

Rate: Hourly - Negotiable.

Business Languages: English, Scots and German.

Culture: Queer-friendly.

Job Summary:

We are recruiting a Marketing Manager to research, develop and execute the marketing strategy for NUADH DENIM. As a Marketing Manager, you will ensure all messaging aligns with the NUADH DENIM values, culture, and brand identity. Our goal is to increase brand awareness in new markets.

Our ideal candidate for this role possesses a balance of creative and technical marketing skills. We are looking for someone who can build and grow the department and isn't afraid to DIY or bootstrap it to get there.

Key Responsibilities

World Building and Narrative: Work with the creative director to create the NUADH DENIM world across marketing channels.
Strategy & Campaigns: Develop comprehensive, ROI-driven marketing plans and campaigns to position the brand in the market segment. Increasing brand awareness and building hype in key demographics.
Digital & Social Media: manage the Junior Social Media Manager. Guide them in content creation and digital marketing activities.
Campaign Management: Plan and execute paid advertising campaigns (e.g., LinkedIn Campaign Manager, Facebook Ads Manager).
Brand Management: Maintain brand consistency across all channels. Align across all channels: e-commerce, wholesale, in-store. Collaborate with Leadership, design and sales teams.
Strategy creation: provide consumer insights.
Influencer & PR: Coordinate influencer partnerships, PR, and talent outreach. Coordinate between the internal marketing teams and external social media creators and influencers.
Data Analysis: Monitor and report on KPIs (website traffic, engagement, sales data) to optimise future campaigns. Working knowledge of Google Analytics and relevant social media ads managers.
Trend Analysis: Research industry trends and tools to stay ahead of the curve. Competitor analysis and positioning.
Develop and execute brand strategies: increasing brand awareness and building hype in key demographics.
Build relationships with key partners: and introduce the sales team at key moments. overseeing campaigns across all channels (site, social, print and in-store.)
Analytics & Reporting: Track key performance metrics (ROI, traffic, engagement) using tools like Google Analytics or native platform insights.
Press: Prepare speeches, press releases, and reports for leadership.

Requirements & Qualifications:

Experience: Proven track record of delivering innovative cross-channel campaigns. Evidence of driving long-term results. 3+ years in a marketing role, ideally within fashion, retail, or luxury.
Education: Formal training (university or job-based learning) in Marketing, Communications, Fashion Marketing, or Business.
Highly Creative: Attention to detail and a good eye for visual aesthetics and design. An ability to develop a strong narrative. Showing a strong point of view, an original aesthetic and a distinct visual language.
Business-minded: have the ability to manage the marketing budget, ensuring cost-effective, high-return activities. DIY, upcycling, and a creative mindset are beneficial.
Cross-channel marketing: Strong background in digital/social media marketing in the fashion industry.
Platforms: Deep knowledge of Instagram, Facebook, LinkedIn, TikTok, and YouTube.
Industry Specific: Knowledge of current fashion industry trends and consumer behaviour.
Skills: Excellent communication, copywriting, and multitasking abilities.